Social Media has become a paramount step for both the employer and potential employees during their job search. It is a great tool and it provides both parties with many benefits. It allows employers to have a glimpse of who you are outside the professional picture portrayed on your resume, while it also offers an opportunity for you to find out more about the company you are applying for, connect with current employees, find out about the company culture and hear about other job openings.
Despite of the numerous benefits social media can offer, it can also hurt potential employees during their job search if it’s not managed correctly. Here are some of the do’s and don’ts of social media during your job search:
- Connect! Interact with people who share your interests, participate in discussions and share information that may be of interest for people in your network.
- Follow companies in the industry, it will help you have a better insight on their offerings and keep track of what’s going on.
- Keep your profile up-to-date. Your profile, especially on LinkedIn, should be treated as an online version of your resume. It can help to open doors.
- Using keywords can help to make your profile visible on employer searches.
Don’ts of Social Media
- Think before you post. Inappropriate comments can go a long way, regardless of the position you hold. An example is public relations executive Justine Sacco’s Twitter post, her nightmare began after what she thought was just one more social media post.
- Referring to yourself as unemployed or job seeker. Try to identify yourself as who you are professionally instead, what are you good at and how you can make a difference.
- Don’t use poor grammar!
- Avoid posting information on drinking and/or drugs.
- Posting inappropriate photos or comments. Remember what you post online can be found by your employer.